Accounting services app UI/UX design
The Challenge: Real-time Document Handling
I embarked on the journey to design this app from the ground up, with a vision to enhance 2x's service delivery and drive scalable growth."
Initiated an inception meeting to grasp client requirements and customer insights.
Conducted research and formulated information architecture and user flows.
Presented initial concepts for mood board and aesthetics direction.
Refined features and information architecture, leading to low-fidelity wireframes.
Incorporated client feedback and selected mood board for final high-fidelity wireframes across user flow.
Transferred designs to the in-house development team for implementation.
Key design decisions
I chose a crisp-edged design for a sleek and professional appearance.
I played with a greyscale palette, accentuating the company's brand identity, in line with our client's preferences.
We made the conscious decision to simplify certain user flows, recognizing that our user base was well-suited for this approach. We knew they would be providing comprehensive onboarding to guide users through the app effectively.
To ensure a smooth and cost-effective development process, we streamlined our app's features to focus on the essentials. By opting for manual processes in some areas, we not only reduced complexity but also stayed within our client's budget constraints.
Results
Our strategic design decisions and trade-offs paved the way for a remarkable achievement: we launched the app from the ground up in just 5 weeks.
By focusing on simplicity and efficiency, we not only met but also exceeded our client's expectations, all while staying comfortably within their budget constraints.
The app became a powerful tool for our client, enabling them to efficiently deliver their services and provide immense value to their customers.
