Website redesign for agriultural consulting firm
Africa's no 1 agricultural extension agency
I successfully delivered an 8-page website with CMS capabilities, enabling their in-house media team to upload weekly blog posts and events seamlessly
Conducted a comprehensive UX audit, analyzing performance metrics like page visits, click-throughs, and lead generation over the years.
Performed a competitor analysis among major agricultural consultancy players in Africa.
Derived clear next steps: modern aesthetics, simplified copy, SEO optimization, and user-friendly updating.
Presented various mood boards and design options to the client for selection.
Transformed the chosen creative direction into multiple pages for the website.
Developed UX design in webflow
Added google analytics, google search console, and other analytical tracking tools to measure results and further optimize
Key design decisions
Employed sharp and crisp edges to establish visual harmony with the brand logo and reinforce a sense of professionalism and constitutionalism.
Utilized the "PP Right Gothic" font for headlines to deliver a distinctive web experience, which was later optimized to "Plus Sans Jakarta" in the production phase for improved loading speed and enhanced legibility. This strategic typography selection balanced aesthetics and usability, enhancing the overall user experience.
Considered dynamic animations initially, but ultimately opted for static scroll with subtle animations to ensure readability for search engines while maintaining an engaging user interface.
Results
The new website ranks #1 for niche-specific keywords due to SEO strategies I implemented across the websites. overall website traffic increased by 200% and the click-through rate increased from only 3 clicks a year to 5-8 clicks per month.
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