NFT & Cypto app that rewards sleeping
Earn while you sleep. "You snooze, you earn."
Attracting forward-thinking crypto enthusiasts with a passion for projects that make a real-world difference.
Conducted a stakeholder interview to define product ideas, opportunities, and long-term objectives.
Executed UX research to grasp user needs within the context of rewarding crypto projects and their expectations.
Performed a UX audit of similar-value crypto projects due to a lack of direct competitors, ensuring product differentiation.
Analyzed apps like Sweatcoin, Walken, and StepN to identify familiar user patterns for incorporation.
Collaborated with the product manager to create user stories, feature lists, and a product roadmap.
Crafted user flows and navigation based on user stories, testing low-fi wireframes for intuitive navigation and tab layout.
Implemented hi-fi wireframes on a weekly sprint basis, following an iterative design approach.
Handed over designs to the development team upon achieving sprint milestones to commence development.
Key design decisions
Employed a vibrant and colorful palette to resonate with a younger audience, aligning with the target demographic.
Utilized blur effects and gradients judiciously, imbuing design elements with depth and a sense of realism.
Incorporated a game-fi approach in asset and layout design, striking a balance between an application and an engaging game experience.
Collaborated closely with the development team to bridge disparities in aesthetics and style, resulting in streamlined and achievable design revisions.
Prioritized simplicity by maintaining minimal features and the fewest actions and screens, ultimately reducing development time and complexity.
Results
Collaborating closely with an iOS developer, Android developer, blockchain dev, and project manager, our team swiftly transformed the project from idea to a published beta product within the initial four months. This achievement positioned the project for seed funding and showcased our collective dedication to bringing the WeSleep concept to life.
